The Driving Force Behind Your Success
We are a team of strategists, analysts, and innovators dedicated to transforming business potential into measurable outcomes. Our journey is defined by the success of our partners.
Our Mission
To empower businesses of all sizes with strategic insight, operational excellence, and innovative solutions required to thrive in a dynamic and competitive market.
Our Vision
To be the most trusted and impactful consulting partner, recognised for our commitment to client success and leadership in shaping future industry standards.
Our Core Values
Partnership
We succeed when you succeed. We build long-term relationships based on trust and shared goals.
Innovation
We continuously explore creative and data-driven solutions to stay ahead of the curve.
Results-Driven
Our strategies focus on delivering practical, measurable outcomes for your business.
Excellence
We maintain the highest standards of quality and professionalism in everything we do.
Meet Our Leadership
VP ABDUL NASAR
Founder & CEO
Since founding I@B in 2002, he has spent decades helping organisations turn ideas into measurable growth. His leadership is marked by innovative thinking, deep industry knowledge, and a strong commitment to client success.